Step up with Clarks

THE CHICAGO SHOE FAIR. NATHAN CLARK REVEALS THE DESERT BOOT. IT’S DIFFERENT. IT’S UNEXPECTED. IT’S ORIGINAL. FOR CLARKS, IT’S ANOTHER FIRST IN A LONG LINE OF FIRSTS THAT STRETCHES BACK ALMOST 200 YEARS TO THE MOMENT WHEN CYRUS AND JAMES CREATED A SLIPPER THAT LED TO A SHOE THAT LAUNCHED A THOUSAND AND ONE INNOVATIONS IN DESIGN, MANUFACTURE AND TECHNOLOGY. WITH THE UNVEILING OF HIS DESERT BOOT, NATHAN CLARK INVENTED DRESS CASUAL FOOTWEAR. THE ORIGINAL CLARKS ORIGINALS®, PURE AND SIMPLE, IT BECAME AN ICON AND, FOLLOWING IN ITS FOOTSTEPS, THERE HAVE BEEN OTHERS LIKE THE WALLABEE®, DESERT TREK® AND NOW, TRIGENIC FLEX. SPRING SUMMER 2016 1 THREE TIMES AN ICON For Clarks it started in 1825 with a slipper made from sheepskin off-cuts. For Clarks Originals, it was 1950; the year when a young Nathan Clark unveiled the Clarks Desert Boot. Following in Nathan’s footsteps, there have been other men of vision. Like Lance Clark. Inspired by a Native American moccasin and using the Clarks nature form last, in 1967 he came up with another enduring classic - the Wallabee. And now, epitomising the pioneering spirit that has always been at the heart of Clarks Originals, there’s Trigenic Flex. Launched in 2014, they deliver innovation and imagination, craftsmanship and expertise; they personify decade after decade of doing things differently. New for SS16, design, attention to detail and construction continue the evolution of Trigenic Flex, with the carefully considered choice of materials adding the finishing touch to another Clarks Originals icon in the making.