River Island Tailored

River Island's  move up the "fashion food chain" is well and truly on. The new men's summer collection is a testament to that.
The cut, feel and finishing of the collection  are really quite impressive. But the real difference is in the way  the garments are presented to the customer.
The whole collection rises or falls on how it manages to expand the sartorial limits of the customer.
With that in mind, River Island plan to have a team of advisers and stylists on hand at selected stores to help customers with their purchases.