Primark AW15
The road from low cost, low quality retailer, to low cost, mid range retailer. Is one that has taken PRIMARK almost 10 years to achieve.
I was told by a company employee that the upgrade in quality was achieved without an upgrade in price. Because of the enormous economy of scale they deal with, drive the cost per unit down.
Whatever is the secret behind their business model. The brand itself has matured in terms of cut, fabric and finishing.And can hold it’s head up high, among the leading fashion retailers in the market at the moment.
Quality, style and price all in one brand.
The current AW15 collection a illustration of that.
I was told by a company employee that the upgrade in quality was achieved without an upgrade in price. Because of the enormous economy of scale they deal with, drive the cost per unit down.
Whatever is the secret behind their business model. The brand itself has matured in terms of cut, fabric and finishing.And can hold it’s head up high, among the leading fashion retailers in the market at the moment.
Quality, style and price all in one brand.
The current AW15 collection a illustration of that.
