Iconic Licor 43 bottle with a new look
The Spanish family brand emphasizes the rich heritage and distinctive character
Amsterdam, January 28, 2014 - The Spanish drink brand Licor 43, currently the fastest-growing premium liqueur brand in the world and the most consumed liquor in the Netherlands in 2015 takes a new approach, with an altered visual identity. These include the logo and bottle inserted into a new design. The new bottle underscores the rich Spanish heritage of the family brand and brings the premium character of the golden liqueur, with a secret recipe, better expressed. The new bottles are available from February 1, 2015 in the Netherlands (recommended retail price 18.99 euros).
Premium design
To maintain the appearance of the Spanish brand's unique, timely and premium, not only the logo but the bottle got a new design. The new bottle is narrower and longer than its predecessor, making it more comfortable in the hand. The new bottle has a distinctive accent 'swirl' what the softness of Licor 43. The bottle has also received a gold label and the logo is clearly incorporated in the design. Modern jacket bottle emphasizes luxury, but at the same time versatile and distinctive character of the mark.
'Fama Volat'
Another important notable change in the bottle design are the simplified brand symbols that have been given a prominent place. The symbols that highlight the rich history of the brand are the coat of arms, the signature of founder Diego Zamora and text'Fama Volat', which is Latin for Rumour Has wings. This text Licor 43 indicates that the liqueur owes its global success to the large group of fans.
www.licor43.nl
Amsterdam, January 28, 2014 - The Spanish drink brand Licor 43, currently the fastest-growing premium liqueur brand in the world and the most consumed liquor in the Netherlands in 2015 takes a new approach, with an altered visual identity. These include the logo and bottle inserted into a new design. The new bottle underscores the rich Spanish heritage of the family brand and brings the premium character of the golden liqueur, with a secret recipe, better expressed. The new bottles are available from February 1, 2015 in the Netherlands (recommended retail price 18.99 euros).
Premium design
To maintain the appearance of the Spanish brand's unique, timely and premium, not only the logo but the bottle got a new design. The new bottle is narrower and longer than its predecessor, making it more comfortable in the hand. The new bottle has a distinctive accent 'swirl' what the softness of Licor 43. The bottle has also received a gold label and the logo is clearly incorporated in the design. Modern jacket bottle emphasizes luxury, but at the same time versatile and distinctive character of the mark.
'Fama Volat'
Another important notable change in the bottle design are the simplified brand symbols that have been given a prominent place. The symbols that highlight the rich history of the brand are the coat of arms, the signature of founder Diego Zamora and text'Fama Volat', which is Latin for Rumour Has wings. This text Licor 43 indicates that the liqueur owes its global success to the large group of fans.
www.licor43.nl
